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3 practical ways to segment users into groups

By | 2018-02-02T11:02:49+00:00 February 2nd, 2018|product analytics|

Segmentation is the means by which we categorize users by a set of common characteristics in order to understand how their unique behavior can inform future product and marketing strategies. So how does segmentation work concretely? The answer: it depends on the types of questions you think are worth asking. In this article, we'll teach [...]

Why is referral the holy grail of product analytics?

By | 2018-01-25T17:33:45+00:00 January 25th, 2018|product analytics|

Why is referral the holy grail of product analytics? The answer is simple. Although the role of referral in product analytics is often underestimated and only a few talented entrepreneurs are ever able to master it, you’re probably more familiar with referral than you think. It’s often referred to as “going viral.” When a video, an [...]

How to measure retention funnel efficacy

By | 2018-01-17T16:05:36+00:00 January 16th, 2018|product analytics|

Retention isn’t the holy grail of metrics, but its importance is too often underestimated. Most product developers overlook retention as a secondary metric, one that should naturally come after the growth stage of a product. Those who go about building a product in such a way indubitably either question their original decision of pursuing growth [...]

The role of revenue and business models in product analytics

By | 2018-01-17T11:17:19+00:00 January 16th, 2018|product analytics|

In this new article about the AARRR metric model, we'll talk about the role of revenue and business models in product analytics. Every commercial enterprise has the objective of making money. When a person pays for a product or service, they are effectively rewarding the value they get from what you have created. With the [...]

How to measure user activation

By | 2018-01-22T15:14:39+00:00 January 15th, 2018|product analytics|

In this new article of our AARRR metrics series, we'll show you how to measure user activation as well as its importance in product analytics. Activation is one of the most overlooked metrics because it is often considered to be part of acquisition. Activation is the process by which your new visitors or users engage meaningfully with [...]

How to track user acquisition for your product?

By | 2018-01-29T10:49:38+00:00 January 15th, 2018|product analytics|

In our last article about the AARRR metric model we'll teach you how to track user acquisition for your product. When we think about the most important metrics, we naturally like to think of growth and the drivers of growth. There is no doubt that growth is incredibly important, but you must be prepared for [...]

The AARRR metric model

By | 2018-01-16T14:53:15+00:00 January 10th, 2018|product analytics|

The AARRR metric model is one of the most reputable models for measuring a product’s success. It was developed in 2007 by Dave McClure, founder of 500 Startups and was originally promoted as “Pirate Metrics” for startups. Over the following few years it became the standard way of measuring success for startups. Since, it has been [...]

The components of behavioral product analytics

By | 2017-12-14T08:26:36+00:00 December 14th, 2017|product analytics, The 3 components of behavioral analytics for products|

This is the first of a series of 4 articles that will teach you the 3 components of behavioral product analytics. In this first article, we'll introduce you to the two types of data you collect when analyzing the performance of a product and how they differ from each other. You'll also learn what are the [...]

How to define a session

By | 2017-12-14T08:34:20+00:00 December 8th, 2017|product analytics, The 3 components of behavioral analytics for products|

In the fourth article of our behavioral analytics for products series, you’ll start understanding how to define a session. In product analytics, we’ve found that there can be a lot of confusion around what a session means and what it’s meant to express. Sessions are definable thanks to an implicit event property called a timestamp [...]

What is a user from a product analytics perspective?

By | 2018-01-18T11:35:51+00:00 December 5th, 2017|product analytics, The 3 components of behavioral analytics for products|

In the third article of our behavioral analytics for products series, you'll learn what's a user from a product analytics perspective. A user can be either a person or a “non-person,” such as an automated process or a machine. For most commercial products this distinction is irrelevant as users are uniquely people. However, many products used internally by companies [...]